Prompt and template library
Where they started
Prompt packs sold as one-off downloads. Launch weeks were strong, the months in between were flat, and a buyer had no reason to come back once the file was on their machine.
How Membership was set up
Three tiers, with the full back catalogue and every new monthly drop published as member-only resources. A download ceiling on the entry tier gave the middle tier an obvious job.
What changed
In a setup like this, Membership helped improve month-two retention by roughly 20 percentage points and moved the bulk of revenue off launch spikes and onto a predictable monthly base.
≈ 20 pts
month-two retention
Approximate and illustrative. Actual movement depends on your pricing, your catalogue and how the tiers are drawn.